Our Mission

It’s a celebration of the great talent, wisdom and experience of female photographers. Its key goal is to bolster the careers of female photographers, and in turn not only inspire a new generation of young women, but to also recognise and work towards equal wages and opportunities for women within the industry.

Our mission:

• Celebrate and unite female photographers. Create networks & pathways to create a supportive and inclusive environment
• Create an inclusive process, encouraging diversity across creative talent and campaign output
• Create new pathways for women at the start of careers, and more importantly keep them thriving in the industry for longer
• Bring the best female photographic talent from Australia and globally in front of your clients
• Consult to identify and rectify unconscious biases and the processes that are currently preventing parity