Pursuing gender equality across work, representation and pay in the photographic and motion industry

Our Mission

Artist: Liz Ham

49% of photographers in Australia are female. Yet only 10-15% of advertising and magazine cover shoots are shot by women, and only 24% of agency-represented commercial photographers are female.

Our mission is to rectify this imbalance.

What We Do

    • Acknowledge, showcase and celebrate the diversity of creative voices in Australia

    • Forge connections between female image makers, brands and schools; carving pathways for the next generation of female creatives

    • Create opportunities for women to work on high profile projects

    • Concept through execution

    • Covering all industries; with a particular wealth of experience in music, skincare, apparel, portraiture, and editorial

    • 85% of consumer decisions in the household are made by women; we speak to this target audience by telling stories through a female lens

    • Full service production

    • We fill as many roles as possible with female creative and crew

    • Database of female creative and crew we can refer for your existing project

    • Exhibitions

    • Panel Talks

    • Workshops

    • Facilitate Inter-industry dialogue

    • Consultation on gender equality in creative fields and advertising

Work With Us

Take a look at what we’ve done