Pursuing gender equality across work, representation and pay in the photographic and motion industry
Artist: Liz Ham
49% of photographers in Australia are female. Yet only 10-15% of advertising and magazine cover shoots are shot by women, and only 24% of agency-represented commercial photographers are female.
Our mission is to rectify this imbalance.
What We Do
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Acknowledge, showcase and celebrate the diversity of creative voices in Australia
Forge connections between female image makers, brands and schools; carving pathways for the next generation of female creatives
Create opportunities for women to work on high profile projects
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Concept through execution
Covering all industries; with a particular wealth of experience in music, skincare, apparel, portraiture, and editorial
85% of consumer decisions in the household are made by women; we speak to this target audience by telling stories through a female lens
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Full service production
We fill as many roles as possible with female creative and crew
Database of female creative and crew we can refer for your existing project
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Exhibitions
Panel Talks
Workshops
Facilitate Inter-industry dialogue
Consultation on gender equality in creative fields and advertising
Take a look at what we’ve done